But why does it HAVE to be like that? I know it's always been about marketing, however, it seems to be that it's becoming so much of a market now, though, that's true for most things too.
Anyhow, I know that we need money to fund the games and such, however, money isn't my number 1 priority.
It may not be YOUR priority but about the people you work with? Own the studio? You employ? They need to make a living somehow. In fact, how would you make a living while developing your labour of love? How will you get the funding if your number one priority isn't for it to sell more then you borrowed? How do you convince the consumers to buy the game if it is something they have never heard of and/or outside of their comfort zone?