One of the things I've been told to do when writing cover letters is to relate the job skills they're looking for to yourself in your cover letter. If the job description states they're looking for someone with experience with 3D modeling packages, then you should state your experience with something like "I've become skilled using 3ds Max through completing projects both inside and outside of the classroom". This is just a rough example off the top of my head, but that's the kind of advice I've been given. The more specific you can be to the type of candidate they're looking for the better.
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