Identity is not something that should or can be ignored. "Otherness" should not be ignored. I think this is especially true in a political setting, but also in creative ones. Identity does not always have to be front-and-center, but I believe people have to accept their identities and those of their co-workers and neighbors as factors in who they are, how they think, and the decisions they make.
Well, that's a completely different message than I got from the article. I felt that she was recognising people's differences, through her interviews with male developers, but arguing against obsessing over them. ONce you start sticking people in boxes, such as 'female game devloper,' you fail to accept their unique