Marketing/Design Challenge: Marketing Bullets

[Kodiak]

I definitely interpret 'traditional' as 'historically-accurate' i.e. no super-troopers running around with Tesla Rifles.

Barlo, there's nothing that says that vehicles can't be part of the game, so run with it and beg forgiveness later!

[Adrir]

Originally Posted by barloeverson

Is there any suggestion to say that the player can use vehicles in Reign/Region of Honor? That can be a big selling point if it is possible to acquire and use "authentic" WWII vehicles.

I see no reason why not, since the instructions state that since;

Originally Posted by Manveer Heir

you know the game best, there is no one better to highlight the features of the game.

[ronnoc10]

If we are allowed to make up features of the game, I would take the name
Reign of Honor to refer to the Imperial Japanese culture at the time, which might be interesting to explore, even if WWII shooters are evil and need to die.

[Adrir]

Originally Posted by ronnoc10

If we are allowed to make up features of the game, I would take the name Reign of Honor to refer to the Imperial Japanese culture at the time, which might be interesting to explore, even if WWII shooters are evil and need to die.

Okinawa Island would proberbly make a good location too for a few levels! Plus, Emperor Showa experiences a shocking twist at the end that causes his surrender.

[Kodiak]

Does the shocking twist happen to involve the power of the atom?

[cyasuey]

Originally Posted by dreamshade

(...) The bullet points are really going to need to be targeted at Joe Maddenfootball who just wandered into Gamestop to do some trade-ins and happens to see the game on the shelf. He's the one who's never heard of the game and is just thinking about it. (...)

You have a good point dreamshade. So let's do some dissection on this Joe.
I guess Joe visits the gamestore because of his human nature, the intrinsic need for GAMES. Now why would he or she choose Reign of Honor?

I liked your twist, ronnoc10. Giving a WWII shooter a geographic and cultural twist could trigger the interest of Joe. The WWII genre is sort of "been there done that" when it comes to the European campaign. To spin further on ronnoc10's Japanese idea, the Honor in the title could refer to the strong notion of honor in the Soviet Red Army. Sort of a "red" twist on the Medal of Honor series.

Well, maybe Joe would not like to play as a communist... He might have enjoyed Saving Private Ryan and Band of Brothers. The Band of Brothers series utilized the expertise and research found in the book by Stephen Ambrose. I think Joe might be interested in Reign of Honor if it would put him in the shoes of Captain Winters of Easy Company (like in Band of Brothers). Royalty issues aside, the game would have some strong bullet points:

- "You are about to embark upon the Great Crusade, toward which we have striven these many months." (Such a shame this one is already used in the prologue in Medal of Honor)

-Fight your way deep past the Nazi frontier in the legendary Easy Company.

-Based on real events, portraying real people. (ie. something more substantial than "there is a mean guy in Nazi Germany with a silly moustache).

-Explore the European battlefield and the civilians that inhabit it.

I haven't really encountered that many civilians in any WWII game so far. Perhaps they could intrigue Joe's interest? Like in the BoB series, you could have some tranquil moments between the major battles, being greeted by civilians as you liberate towns on your way (Carentan, or even a concentration camp).

What do you think? Would such features interest you, if you were Joe?

[T K]

Last few posts seem to be mainly concerned with designing an innovative WWII game, which is specifically not what this challenge is about. It's about selling an uninnovative game.

[Adrir]

Originally Posted by Kodiak

Does the shocking twist happen to involve the power of the atom?

I believe that was what caused it.

Originally Posted by T K

Last few posts seem to be mainly concerned with designing an innovative WWII game, which is specifically not what this challenge is about. It's about selling an uninnovative game.

I'm not really sure if a change of setting (WW2 was a large war afterall) is really considered innovation. However one could argue that this challenge is about selling a title that does nothing to distinguish itself from its competitors.

[barloeverson]

Originally Posted by JesseBoessel

(aside from an interesting conversation with my wife).

This is an interesting point. Maybe that could be a good side challenge some time: 5 Good Arguments to Present to the Spouse about Buying a New Game!
Holy cow that could be helpful to alot of people, me included. haha.
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Suzuki RGV500 history
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Sunset Boulevard Residence Condo

[Adrir]

Originally Posted by barloeverson

This is an interesting point. Maybe that could be a good side challenge some time: 5 Good Arguments to Present to the Spouse about Buying a New Game!
Holy cow that could be helpful to alot of people, me included. haha.

That would be awesome. My girlfriend will only really play Guild Wars. Give her anything else to play and she just sits idly on the menu screen looking really pissed off.