The objective of the private university is training tomorrow’s managers in bachelor programs such as Communication & Media Management, Business and Management Studies, Business Psychology, Sport and Event Management, Business and Information Management as well as Business Journalism with certain areas for specialization. Graduates leave BiTS after three years of intense studies with a well-founded education and are prepared to take responsibility for their professional life. The fact that business people as well as academics lecture at BiTS guarantees a distinctly practical approach. The programs are complemented by a mandatory semester abroad and two internships at home and abroad. For the interactive entertainment industry, BiTS offers specialized management and marketing courses which - combined with other courses from economics and media - prepare for roles as Producer's, Product Managers or General Managers in both developers and publishers.