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  •'s Game Design Challenge: Marketing Bullets

    - Manveer Heir
  •'s Game Design Challenge is an exercise in becoming a game developer, asking you to look at games in a new way -- from the perspective of a game creator, producer, marketer, businessperson, and so forth.

    Each Wednesday we'll present you with a challenge about developing video games. You'll have one week to brainstorm a brilliant solution (see below for how to submit your answers). The following week, the best answers and the names of those who submitted them will be posted along with some commentary.

    The Challenge
    Write three bullet-point features for a new game, Reign of Honor, to be displayed prominently on the back of the retail box in stores. (A description of the game is provided below.)

    Assignment Details
    Your latest action game, Reign of Honor, is about to come out in stores. The marketing department wants your help selling the game to potential customers. They feel that since you know the game best, there is no one better to highlight the features of the game.

    You must write three short bullet points to put on the back of the box, which will help entice gamers into buying the game.

    The difficult part of the assignment is that Reign of Honor is yet another World War II shooter on the marketplace; a large part of your job will be differentiating it from the Call of Duty, Medal of Honor, and Brothers in Arms series. Reign of Honor is realistic, uses traditional weapons, has the player fighting alongside allies, and introduces no innovative features. However, you truly feel that it's a fantastic game -- not all games have to innovate to be fantastic. Marketing says if this game can be a success, it will open up a lot of roads for your studio.

    You have one week to write the three selling points and submit them to marketing.

    To Submit
    You can discuss your tactics for a solution with other readers on the forum. When your submission is complete, send it to [email protected] with the subject line "Design Challenge: Marketing Bullets." Please type your answer directly in the email body. Be sure to include your full name and school affiliation or job title, but other than that, each entry may only contain three bullet points of text -- that's it.

    Entries must be submitted by September 17, 2008.
    The responses for this challenge will appear the week of September 22.

    Disclaimer: is not responsible for similarities between the content submitted to the Game Design Challenge and any existing or future products or intellectual property.


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