Game Career Guide is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Get the latest Education e-news
  • How To Take 7 Years To Ship A Beta

    - Ben Porter

  • Run A Crowdfunding Campaign

    Inevitably you'll run out of money. You could release the game sooner, but that's the opposite of our goal, and so maybe you could run a crowdfunding campaign?

    First set aside 3 months to prepare, it's very important to get it right. You'll need a great trailer and to spend a substantial amount of time marketing your campaign. The feedback you get will be fantastic and everyone will be super nice and encouraging. If your campaign succeeds you'll now be able to spend that money to speed up development and ship the game sooner! But beware! To take 7 years to ship a beta you really should spend that money not on making your game sooner, but making it ... better.

    Bonus time here can be accrued by offering physical crowdfunding rewards like t-shirts. This is conditional on your perfectionism as you may decide to print them locally so you have more quality control. Definitely do this.

    Constantly Blog About Your Game

    Forums like TIGsource can be a great way to make friends and get encouragement and feedback on your game. Developing a game by yourself can be lonely work, and thus you may find yourself creating a devlog. Good news! This is a great way to consume all that expendable time you have. Be sure to post frequently and in-depth about your game, to win awards for favourite devlog (because of all that time you are spending not making the game), and to end up with one of the biggest and most viewed devlogs. This is definitely your goal.

    Bonus temporal adjustment points can be obtained by posting retrospective parody articles to Hacker News the day before your game comes out.

    Do All Your Own Testing

    Every product needs testing. Every feature needs to be tested. By you. Under all conditions. On all platforms. Remember: if you change one thing then all other things must be re-tested because you may have broken something.

    Warning: Crowdfunders and friends may offer you the opportunity to get some additional testers in. I made this mistake and shortened my development time, but you should definitely not.


comments powered by Disqus