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  •'s Game Design Challenge: Eco-Racing Campaign

    - Manveer Heir and staff
  •'s Game Design Challenge is an exercise in becoming a game developer, asking you to look at games in a new way -- from the perspective of a game creator, producer, marketer, businessperson, and so forth.

    Each Wednesday we'll present you with a challenge about developing video games. You'll have one week to brainstorm a brilliant solution (see below for how to submit your answers). The following week, the best answers and the names of those who submitted them will be posted along with some commentary.

    The Challenge
    Develop an integrated three-part marketing campaign for Eco-Racing Wars.

    Assignment Details
    You are working for a marketing team for a new game coming out on May 1, 2009 called Eco-Racing Wars. In this game, players design and race eco-friendly vehicles across beautiful landscapes around the world, from the islands of Hawaii to the jungles of Brazil to the Great Wall of China. Unfortunately, you don't have much information on the game as it's still early in production and on a very short development cycle. You know the title of the game, the fact that vehicles are user-generated, and real life photos of the locations (they haven't finished all the in-game terrain yet).

    Your boss wants you to come up with three inter-conneted ways to promote the game before it is released. You don't want to just tell everyone all the information right away, but instead get people interested and string them along, making them more and more interested as the release date gets close. You have one week to come up with a marketing plan for the three ways you will promote the game. You will need to explain how you will space out the campaign the leverage maximum interest in the game on release day.

    The real goal of this challenge is to determine what are the core fun factors of this game and figure out how to promote them.

    To Submit
    Ask questions or stun your peers with brilliant ideas for a solution on the forum. When your submission is complete, send it to [email protected] with the subject line "Design Challenge: Eco-Racing Campaign." Please type your answer directly in the email body. Be sure to include your full name and school affiliation or job title, and try to keep your answers to 300 words or fewer -- unless they're really good!

    Entries must be submitted by Wednesday, December 31, 2008.
    The responses for this challenge will appear the week of January 5, 2009.

    Disclaimer: is not responsible for similarities between the content submitted to the Game Design Challenge and any existing or future products or intellectual property.


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